Sì Eau de Parfum Intense: The 2021 novelty from Giorgio Armani Sì by Giorgio Armani was created in 2013, marking a real turning point in the history of the house. Today, it is the house's undisputed best-seller, a true tribute to modern femininity, an irresistible blend of grace, strength and independent spirit.
At the start of 2021, the house Giorgio Armani presents a new variation of its best-seller. The Sì fragrance returns to the forefront and transforms into a new edition named Sì Eau de Parfum Intense. Still embodied on screen by the talented Cate Blanchett, it reinterprets the scent of Sì, while preserving its essential characteristics. Its bottle, meanwhile, dons a new, warmer hue. Here is our review of this latest olfactory release.
Olfastory’s review
Sì Eau de Parfum Intense, the embodiment of a modern, self-assured femininity
Before anything else, let us begin with the message carried by this fragrance. Sì Eau de Parfum Intense symbolizes, better than any other fragrance, the image of a modern femininity. With refinement, and while preserving the glamorous side of the Giorgio Armani house, it embodies a powerful, free woman, irresistibly contemporary. Its sophisticated air is matched only by its determination. She who wears this fragrance likes to take risks. She only becomes more accomplished and fulfilled as a result. The message is seductive, and Sì Eau de Parfum Intense immediately appears as a manifesto of independence.
Cate Blanchett, an ambassador one never tires of rediscovering
To embody this image on screen, once again, Giorgio Armani relied on the actress Cate Blanchett. Perfectly living up to all the feminine qualities mentioned above, the actress has lent her image to this fragrance since 2013. So, why change a winning team? Known for her often bold roles and relatively free career choices, Cate Blanchett seduces as much through her beauty as through her presence. She thus perfectly embodies the philosophy of Sì Eau de Parfum Intense.
Sì Eau de Parfum Intense, a new, more enveloping breath
Let us now turn to the scent of this fragrance itself. Indeed, this is the major element of this release... Sì Eau de Parfum Intense does not hide its belonging to the great Giorgio Armani family. Thus, just like its elder, it is built around a breath of blackcurrant. However, in this intense version, this fruit is meant to be more gourmand, seductive and voluptuous. To achieve this, it is first accompanied by a heart of flowers. Sì Eau de Parfum Intense pairs all the richness of Turkish rose with a more syrupy and velvety davana. Freesia, on the other hand, amplifies the lightness of this fragrance, creating a perfect balance. Sì Eau de Parfum Intense is further built on patchouli, an ingredient that considerably improves its longevity. Benzoin resin gives it a final, more enveloping breath.
Giorgio Armani gives its bottle a warmer look
Finally, as for the bottle, no great surprise. Sì Eau de Parfum Intense comes in the same container as its predecessors. It keeps its historic shape, with chiseled, finely architectured curves. A gold ring is still placed at the base of its cap, at the top of this bottle. However, for this Sì Eau de Parfum Intense edition, this glass case is dressed in an exterior lacquer in a nude, transparent and deep hue. This perfectly embodies the sensual, warm spirit of this fragrance.