Paradigme Le Parfum extends in 2026 the men's fragrance that Prada had launched a year earlier, pushing it toward greater intensity. The geranium remains, drawn this time toward the candied; a leathery vanilla is set against it; the balsamic base of Peru balsam, benzoin and guaiac wood is amplified by a material the house calls Amberever.
Angular silhouette with the tilted Prada triangle, lacquered glass in a gradient from green to black, refillable bottle by snap-fit.
The bottle takes up the line's architecture: an angular silhouette with softened edges, crossed by the tilted Prada triangle, the house's signature. The glass is lacquered in a gradient, from green to black.
The object is refillable, and Prada makes it a selling point. The cap unscrews, the refill snaps into place, a quarter turn and the bottle is filled. The house highlights the material savings: a one hundred fifty milliliter refill in place of three fifty milliliter bottles.
The application gesture is also prescribed: Prada recommends spraying at the crook of the elbows and knees rather than at the neck, since the body's warmth carries the diffusion better there. This is a longevity tip, consistent with the twelve hours claimed.