Paradigme Le Parfum extends in 2026 the men's fragrance that Prada had launched a year earlier, pushing it toward greater intensity. The geranium remains, drawn this time toward the candied register; a leathery vanilla is layered against it; the balsamic base of Peru balsam, benzoin and guaiac wood is amplified by a material the house calls Amberever.
Angular silhouette with the tilted Prada triangle, lacquered glass in a gradient from green to black, refillable bottle by snap-fit.
The bottle repeats the line's architecture: an angular silhouette with softened edges, crossed by the tilted Prada triangle, the house's signature. The glass is lacquered in a gradient, from green to black.
The object is refillable, and Prada makes it a selling point. The cap unscrews, the refill snaps into place, a quarter turn and the bottle is filled. The house highlights the material savings: a refill of one hundred fifty milliliters in place of three fifty-milliliter bottles.
The application gesture is also prescribed: Prada recommends spraying at the crook of the elbows and knees rather than the neck, the body's warmth carrying the diffusion better there. This is a longevity tip, consistent with the twelve hours claimed.
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