The new Eau Signature from Chloé. After several years away from perfumery, Chloé marked its triumphant return to the finest fragrances sector in 2008, with the creation of its eponymous perfume: Chloé.
By offering these first perfume bottles in 1975, the fashion house created by Gaby Aghion in 1952 wanted to recreate in scent all the modern poetry of Chloé's couture collections. Yet it was with La Roseraie, released in 2007, that Chloé firmly established itself in the olfactory heritage of all, by creating that blend of vintage and modern so dear to the house. In 2019 we discovered l'Eau de Chloé, and of course a new face of rose, which clearly still has beautiful surprises in store for us.
Chloé's rose reinvents itself once again thanks to Michel Almairac in l'Eau de Chloé
Rose, that magnificent and so feminine flower, needed to be brought back to life, having lost its aura over the years as it got lost in countless ordinary hygiene or beauty products. This was the bold gamble taken by Michel Almairac with his Roseraie created for the fashion label Chloé in 2007. For these three fragrances, the perfumer played with this universally known rose to make it unprecedented and utterly surprising—sometimes bringing out its green facet for the Chloé eau de parfum, sometimes its fruity facets for the eau de toilette, and sometimes turning it into a chypre star for the eau de parfum intense.
As perfumer Pierre Aulas stated in Grazia about this famous rose: it grows everywhere, is associated with love, which is why it is universally loved—in Europe, in the United States, in the Middle East, where both women and men adore it. And in China and Japan, it is one of the few flowers that people love.
Many bottles later, Michel Almairac would once again introduce us to this rose, which never ceases to amaze, plunging us into a green freshness in 2019 with l'Eau de Chloé.
L'Eau de Chloé, a unique freshness signed Chloé
For l'Eau de Chloé, Michel Almairac sought to reveal rose by building its composition around a fruity, green and rather unexpected mood, notably through the use of raw materials rarely associated with this rather classic rose, such as lychee or grapefruit.
L'Eau de Chloé opens with a delicate, sweeping breeze of rosewater blending beautifully with the icy brightness of grapefruit. Lychee lends this very cool opening a sweetness that is both watery and delicately sugary. In the heart, we find rose again, but this time it is Damask rose, spicier and more sun-kissed than its European counterparts, paired all the more with the opulent, sun-drenched splendor of jasmine. Magnolia, however, blends beautifully with these floral oriental delights, adding a touch of powdery tonalities. Finally, notes of oakmoss, cedar, amber and musk close l'Eau de Chloé with an intense, sensual woody strength, ultimately very warm for a lovely perfume that first presents itself as fresh.