La Belle, Le Parfum: the new release from Jean-Paul Gaultier. As a child, Jean-Paul Gaultier was often looked after by his grandmother. One day, he discovered a forgotten trunk in which a corset was hidden. It was a revelation! He made it one of the greatest symbols of his house, a fetish object for femmes fatales, to be tied and untied endlessly.
At the start of 2021, Jean-Paul Gaultier presents a brand new fragrance: La Belle Eau de Parfum Intense. In the worthy lineage of its predecessors, it places femininity at the center of everything. It unfolds in a garden of Eden where every sin is allowed! Its forbidden fruit? Pear, paired with an exotic vanilla, as well as a roasted tonka bean and a luminous jasmine. Nevertheless, La Belle Eau de Parfum Intense would be nothing without its splendid bottle, giving us the opportunity to decode every last detail.
The evolution of Jean-Paul Gaultier's bottle
La Belle Eau de Parfum Intense is far from the only Jean-Paul Gaultier fragrance to come in a bottle shaped like a female bust. In fact, this has even become a signature, on par with the tin can that serves as its packaging. The bust-shaped bottle first appeared with Jean-Paul Gaultier's very first fragrance, released in 1993 and named Le Classique. At the time, it was a glass bottle inspired by a mannequin used in couture workshops. It embraced the shape of a dreamed and idealized woman, while depicting on it a flesh-colored corset. An object of every desire, this original bottle has since been adapted into many different formats. That of La Belle Eau de Parfum Intense is a more modern and seductive variation than ever.
The new silhouette of La Belle Eau de Parfum Intense
Jean-Paul Gaultier's La Belle Eau de Parfum Intense comes in a slightly transformed female bust. It has sharper, less rounded facets than before. Likewise, for more sensuality, its bust is fuller and more generous than in the past. It seems that Jean-Paul Gaultier's woman is even sexier and more erotic! Her waist, meanwhile, has become slimmer, while her hips are even more pronounced. A huge necklace of gold flowers now adorns its neck, topped with a spray cap. Thus, La Belle Eau de Parfum Intense shines brightly, like an apple in the garden of Eden that no one can resist!
The new red color of La Belle Eau de Parfum Intense
Finally, while the very first corset of Jean-Paul Gaultier's Le Classique fragrance was off-white, note that this flesh tone has completely disappeared. Just like La Belle from 2019, La Belle Eau de Parfum Intense relies on a new red color, more bewitching and spellbinding. Of course, this color was not chosen by chance. In terms of visual meaning, red corresponds to temptation, carnal love, passion, the forbidden and danger. And this is precisely everything that Jean-Paul Gaultier's fragrance symbolizes. However, unlike the bottle of La Belle, that of La Belle Eau de Parfum Intense is dressed in a new, smokier gradient, shifting from red to black. This only amplifies its mysterious and bewitching character.