When Invictus, the overpowering Greek hero of Paco Rabanne, raises his strength to the heavens, thunder rumbles and the fragrance trembles: Invictus Intense is born! The high-voltage Invictus could not leave his companion, the goddess Olympéa Intense, without offering her an animalic and woody fragrance worthy of their exceptional pairing.
Since the founding of his fashion house in 1966, Paco Rabanne has never stopped surprising the public with his original and particularly avant-garde creations. Moreover, if his numerous fragrance creations are anything to go by, it would seem that his talent was not limited to fashion. Among his most recent bottles, one in particular has drawn a great deal of attention: the famous Invictus. Now it returns in a brand-new version with the release of Invictus Intense. Let's take a look at this new athletic and particularly virile creation.
The symbolism contained in the Invictus Intense fragrance
While, at first glance, the contents of a bottle are the most important element, it must be acknowledged that no consumer would buy a fragrance whose bottle was unattractive. What is more, given the countless number of fragrance releases each year, brands continually compete in ingenuity to stand out from the competition. This is why it is essential to show creativity when it comes to bottle design. Now, Paco Rabanne appears to be a true master in this regard. He always strives to tell a genuine story and to deliver to his customers a masterpiece of inventiveness. While he constantly plays with marketing and advertising campaigns to draw us into a world that belongs to him alone, his bottles also help transport us. Thus, Invictus has, from its very beginnings, drawn us into the world of sport. Moreover, everything about it is strength, determination, courage, combativeness and dynamism. Also, while the new Invictus Intense retains all the codes of its predecessor, it this time adds a strong dose of testosterone. It proves more masculine than ever while retaining its ancient, competitive spirit.
The design of Paco Rabanne's new bottle
Before discussing the bottle of Invictus Intense, let us pause for a moment on its box. Indeed, it is meant to be just as striking and refined as that of its predecessor. However, it has traded its former freshness for a more understated, refined and masculine feel. From now on, it is the gray shade that is in vogue at Paco Rabanne! This covers the entire packaging of Invictus Intense, and only laurels of victory appear in black metal at the center of the packaging. The symbol is powerful and immediately announces the unmatched power of the house's new hero. The bottle itself has kept the trophy shape of its predecessor. However, it has traded its bluish transparency for gray tones that are in perfect harmony with the spray cap of this cup shape. The whole moves through a gradient until reaching greater transparency at its base. The overall effect is absolutely elegant while retaining clear and powerful connotations. Once again, Paco Rabanne delivers here a genuine tour de force of creativity.