Hypnôse Homme And masculine seduction will hold no more secrets for you. Visionary and avant-garde, the Lancôme house was founded in 1935, from the sole will of one man, Armand Petitjean.
Hypnôse pour Homme was launched in 2007, following the success of its feminine counterpart Hypnôse, released two years earlier. Like the feminine fragrance, Hypnôse Homme is an essence that captivates, bewitches, and enthralls. Both mysterious and powerful, the Lancôme man is a seducer who loves to seduce. Highly charismatic, he gives off an aura that is as enigmatic as it is compelling. Bold and richly faceted, the composition is signed Maurice Roucel.
Maurice Roucel revisits masculine sensuality with the Hypnôse pour Homme fragrance
To imagine the masculine version of Hypnôse, the house of Lancôme chose Maurice Roucel as perfumer. In 1973, Maurice Roucel joined the house of Chanel as a chemist. There, he learned the craft of perfumery alongside Henri Robert, then the house's official perfumer. After a stint at IFF (International Flavors & Fragrances) and at Quest, Maurice Roucel was hired by the company Dragoco (which became Symrise). Maurice Roucel has won numerous awards, including the Prix François Coty (2002), the Fifi Awards (one in France and one in the United States), as well as the Oscar des Parfums. Maurice Roucel is behind magnificent perfumes such as L'Instant by Guerlain, 24 Faubourg by Hermès and Rochas Men by Rochas.
The green, spicy freshness of Hypnose Homme by Lancôme
Hypnôse Homme is defined as a classic oriental perfume. The composition opens with a blend of freshness, namely the citrus freshness of mandarin and bergamot along with that of mint, all enhanced by cardamom. Native to Asia, mint is known for its rapid growth and its scent, as powerful as it is pleasant. Legend has it that Hades, the god of the underworld, courted the nymph Minthe. His wife Persephone, out of jealousy, transformed her into a mint plant. Unable to bring Minthe back to life, Hades then gave her his fragrance and his name. It is mint's many medicinal virtues that contributed to its renown. In perfumery, mint releases powerful, herbaceous, mentholated, sweet tonalities. Then, the heart of Hypnôse Homme is steeped in lavender from Provence. Native to Persia, lavender was classified, in the 1st century, among precious plants. It was not until the 16th century that lavender began to be distilled in Provence. It was mainly used as a vermifuge. In the 18th century, lavender was a remedy against the plague. Lavender was once harvested with a sickle. Nowadays, there are two distillation methods, namely steam distillation and green distillation. Lavender is grown mainly in the Haute-Provence region. Since the 19th century, lavender has been used in perfumery, offering floral, herbaceous, woody and camphoraceous tonalities. Then, the base of Hypnôse Homme is intensely sensual and virile thanks to the presence of patchouli, white musks and amber. As for the bottle, it is a true object of desire. It takes up the codes of the feminine version and gives off a powerful, mysterious masculinity.