Lavender and mandarin open this unisex Eau de Toilette by Zadig & Voltaire, before incense and cardamom bring in a spicy warmth. Cedar and earthy patchouli close the composition on a woody base.
In early January 2022, Zadig & Voltaire expanded the This is Him! line with a duo named Vibes of Freedom, made up of a men's Eau de Toilette and its feminine counterpart, This is Her! Vibes of Freedom. Both fragrances are released under Shiseido license, the group to which the house's fragrance distribution is attached. The men's composition is signed by Nathalie Lorson, the feminine one by Sidonie Lancesseur.
The name places freedom at the center of its message. Zadig & Voltaire presents the Eau de Toilette as a fresh, aromatic dose of positivity, and describes freedom as an instinct that vibrates within everyone and resonates with nature; the Vibes of Freedom man is described as graceful, charismatic, modern and natural. The house also mentions a fragrance that is not tested on animals, vegan and free of BHT.
The This is Him! line dates back to 2016, when it also launched a men's and women's duo. Vibes of Freedom takes up the same principle six years later.
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