Happy Hour

It is therefore its innate sense of style and its authenticity that can be found in the Collection Privée. This assemblage of fragrances brings together exceptional juices, crafted from noble raw materials. Each one is treated with delicacy, in the purest respect for the tradition of haute perfumery. Today, Happy Hour is a newcomer that has further expanded this collection.

The Collection Privée grows richer with new scents

The Collection Privée by Dior was created in 2004 out of an ambition: to showcase Dior’s ancestral and traditional expertise in the aromatic realm. At first, the Collection Privée brought together 12 unisex references, including the famous Bois d’Argent, which highlighted Iris, or Leather Oud, which boldly placed a still little-known wood in the foreground. Besides these two essences, the Collection Privée also contains floral fragrances, avant-garde juices, amber flavors, and sensual fragrances. So, to which category does Happy Hour belong?

Happy Hour, a ring turned fragrance

When one speaks of Happy Hour, it refers to a festive moment during which cocktails are sold at a lower price, which clearly encourages consumption. Happy Hour has a knack for boosting the celebration! Nevertheless, in the world of luxury, Happy Hour is also the name of a strikingly colorful, highly elegant ring, combining fanciful shades. Today, it is precisely this ring that is transformed into a fragrance. Happy Hour by Dior is aimed at both men and women and unfolds in an elegant juice nuanced with rose.