Defy, a new fragrance by Calvin Klein. Calvin Klein is far from a classic brand. A true symbol of revolution and minimalism, the house is renowned for both its boldness and its sensuality. A symbol of a sensual and provocative aesthetic, Calvin Klein was thrust into the spotlight in the 1970s with the launch of its denim line, paired with rather suggestive advertisements.
In 2021, the house of Calvin Klein is about to write a new chapter in its history. The brand presents a new men's fragrance, synonymous with bravery and authenticity. For the occasion, Calvin Klein also gains a new face of the campaign, in the person of the talented Richard Madden. Defy by Calvin Klein owes its existence to three renowned perfumers and is already considered one of the most anticipated olfactory releases of the fall season. Here is our review on the subject.
Olfastory’s review
Richard Madden, a major face of the campaign
Let us begin with introductions to the new face of the campaign for the Calvin Klein brand: Richard Madden. By choosing to call upon one of Hollywood's most sought-after actors, Calvin Klein secures major publicity. Indeed, Richard Madden is currently expected in theaters for two different films: Citadel and Ikaris, with releases planned for late 2021 and early 2022. What is more, he perfectly embodies the bravery and authenticity of this new fragrance. Joanne Bletz, senior vice president of Calvin Klein France at Coty, states that she is thrilled by the launch of Calvin Klein Defy. The creation of this new fragrance for men, with acclaimed actor Richard Madden as its face, marks a new step. The fragrance and the campaign are built on a new spirit: that of a man eager to push his limits. Our concept Dare to Defy celebrates the act of faith needed to follow one's convictions, while acknowledging the share of vulnerability and courage that drive us when defying all expectations. Calvin Klein Defy dares to rethink masculinity, introspection and bravery.
The entire Calvin Klein spirit encapsulated in a bottle
Beyond this face of the campaign, Defy by Calvin Klein has another major asset to win men's hearts over: its bottle. Indeed, its glass bottle is both modern, clean-lined and minimalist. Ideal for appealing to the widest audience, it is universal and timeless, while perfectly matching the identity of the Calvin Klein brand. Indeed, denim built Calvin Klein's reputation. It has been the centerpiece of the house's wardrobe since the late 1970s, and it therefore naturally finds its way onto the Defy bottle as well. It is notably present on its cap, but also on its cardboard packaging. Likewise, it is responsible for this fragrance's blue color.
Defy by Calvin Klein, a fresh and powerful fragrance, with highly high-quality ingredients
Finally, as for the scent, Defy by Calvin Klein relies on a fairly simple yet effective recipe, crafted from very high-quality ingredients. In this case, Defy by Calvin Klein contains vetiver from Haiti, responsibly grown. It is a sustainable raw material, paired here with bergamot and lavender. Between freshness and an aromatic or Mediterranean scent, this fragrance amplifies men's energy. Little by little, it nonetheless becomes smoother and more provocative. It ends with an amber sillage.