Defy, a new fragrance by Calvin Klein. Calvin Klein is far from a classic brand. A true symbol of revolution and minimalism, the house is renowned for both its boldness and its sensuality. A symbol of a sensual and provocative aesthetic, Calvin Klein was thrust into the spotlight in the 1970s with the launch of its denim line, paired with rather suggestive advertisements.
In 2021, the Calvin Klein brand decided to enrich its catalog of men's fragrances with a brand-new addition: Defy. Described as a fresh, woody and aromatic fragrance, Defy by Calvin Klein aims to multiply men's strength day after day. Because today's men are constantly called upon to take on new challenges, Calvin Klein intends to accompany them in this pursuit and reveal their natural bravery to the world. Brought to the screen by actor Richard Madden, Defy by Calvin Klein has no shortage of assets to win us over. Its bottle, meanwhile, immediately immerses us in the world of Calvin Klein.
Defy by Calvin Klein, a minimalist and modern bottle
Defy by Calvin Klein is a fragrance that fits fully within the world of the brand. Indeed, it is devoid of any embellishment. Its bottle is both clean-lined and very contemporary, like all those of the house that preceded it. Here, there is no question of an intricate shape or a multitude of different colors. Calvin Klein goes straight to the essential, which is not unwelcome. Thus, the house intends to charm most men. Its bottle takes on a rectangular shape. Resting on a sturdy base, it is softened by a few rounded corners and a cylindrical cap. Furthermore, it carries a universal color: blue, considered the most beloved shade in the world.
All the duality of men in a bottle of perfume
Despite its apparent simplicity, the bottle of Defy by Calvin Klein carries certain messages within it. It alone characterizes the entire duality of men. Its square shape refers to their sturdiness and virility. However, its rounded elements soften it and reflect a certain vulnerability. And all of this fits perfectly with the description given by Joanne Bletz, senior vice president of Calvin Klein France at Coty: The fragrance and the campaign are built on a new spirit: that of a man eager to push his limits. Our concept Dare to Defy celebrates the act of faith needed to follow one's convictions, while acknowledging the share of vulnerability and courage that drive us when defying all expectations. Calvin Klein Defy dares to rethink masculinity, introspection and bravery.
Defy by Calvin Klein, denim as a source of inspiration
Finally, Defy by Calvin Klein also nods to one of the most popular products of the house of Calvin Klein: denim. It is proudly worn by its face of the campaign Richard Madden in his advertising campaign. It is also very present on its bottle. The fragrance is conceived in a light blue juice, while its name stands out in a rawer denim shade. Likewise, denim also dresses its cap. It is textured like denim. With a single glance, Defy instantly immerses us in the iconic world of Calvin Klein.