CK All

It invites people to stay true to their convictions while advocating a blending of genres. A true concentrate of freshness, it stands as the third pillar of Calvin Klein, following in the footsteps of the iconic CK One and CK Be.

Calvin Klein's trio of iconic freshness

Calvin Klein has always been a brand synonymous with dynamism, addressing a young, urban audience. It was precisely to this type of clientele that the house appealed when it created CK One, in 1995. A true pioneer in the world of perfumery, this fragrance was the first to embrace a unisex character on a large scale, breathing a genuine gust of freshness into the heart of the new generations of the 1990s. In the same vein, a year later, CK Be made its appearance. Just like CK One, it advocated values of universality and sharing. This duo of fragrances seemed to have set aside any notion of age, race, and gender. The idea was rather to celebrate the many similarities between the sexes. So, as if to mark the 20th anniversary of its androgyny, Calvin Klein decided to reinterpret its legendary essences into an innovative third pillar. CK All encourages people to act freely, to be more unpredictable than ever, and to exist without regard for what others may think. With it, Calvin Klein intends to win over the new generation, the younger siblings of the iconic CK One and CK Be. So, let us take a closer look at this bold wager…

The new CK All

Of course, CK All cannot help but evoke the name of its predecessors. It has been crafted in a bottle similar to that of its elders, both minimalist and streamlined, resolutely contemporary and unisex. While CK One was presented in a transparent case, CK Be, on the other hand, was entirely lacquered in black. This time, it is a white coating, synonymous with purity, that covers the new CK All. This new fragrance is available in three different sizes, namely 50, 100, or 200 ml. It is up to the wearer to decide whether they are already completely hooked on this new fragrance… It opens with a genuine burst of freshness built on citrus. This citrus bouquet is dominated mostly by mandarin, an ingredient already prominent in the top notes of CK Be. Its sparkling, tangy lift is then carried by a more floral heart built on citrus blossoms and paradisone, a molecule close to hedione whose jasmine-like facets are particularly accentuated. Finally, CK All closes with a warmer, oriental base emanating from amber, for a particularly addictive and highly sensual result.