While the house of Azzaro initially specialized in making clothing for women, it was ultimately in the realm of men's perfumery that it truly won over the public.
While the house of Azzaro's first men's fragrance relied entirely on an opulent and particularly sensual warmth, from 1996 the house's approach was entirely different. The Azzaro brand decided to move toward greater freshness. It set out to conquer an aromatic and airy eldorado. This is how it created the fragrance Chrome. Today, it transforms into a new version named Chrome Pure. Resolutely modernized in terms of fragrance, let us see how Azzaro carried out this transformation in terms of design.
The new visual of Chrome Pure
Chrome Pure is a fragrance whose belonging to the Azzaro family is immediately apparent. Its very understated look remains identical to that of its predecessors. With it, eccentricity has no place. The bluish transparency of its glass has nonetheless given way to a fully opaque white lacquer. This is simply set off by the word Pure inscribed on its front face with restraint. The letters Chrome Azzaro, meanwhile, are engraved directly into the glass. The whole is topped with a metallic cap that lends the ensemble a profound modernity. The rigor of this glass square speaks volumes about its masculinity. Nonetheless, it curves slightly, as if to give it a more reassuring quality. The whole rests on a solid base and is easy to hold. Although Chrome's silhouette is now more than 20 years old, it does not seem to have aged at all. This visual thus stands as a perfect testament to the timeless expertise of the house of Azzaro.
Azzaro chooses purity
While Chrome Pure has the same silhouette as its predecessors, its appearance in a new color is nonetheless striking. Indeed, until now, Azzaro had always created this Chrome fragrance in blue. A symbol of masculinity echoing the sea and the azure sky, this shade had always seemed self-evident. Yet it has evolved into white. No other color, it must be said, symbolizes purity better than this one. Moreover, with the choice of such a color, Chrome Pure now takes on universal significance. Indeed, many cultures use white in their sacred rituals. Westerners associate white with marriage. Muslims consider white to be the color worn by the prophet. Buddhists regard the white elephant as a sacred animal. They consider this color a symbol of wisdom and patience. In Antiquity, white was synonymous with life. As you will have understood, Azzaro intends, more than ever, to place its Chrome Pure fragrance within an approach of universality and timelessness.