Launched in September 2023, Eau de Parfum Lumineuse extends Chloé's Signature line with a rose warmed by vanilla. Ane Ayo opens on sambac jasmine, gives rose the center, and leaves at the base a vanilla with balsamic and amber tonalities.
Pleated glass from the Signature line, silver cap and beige ribbon with pink topstitching, with 25% recycled glass and a refillable 100 ml size.
The pleated glass revisits that of the Signature line, a lineage Chloé claims. A beige ribbon is tied at the neck, hemmed with pink thread topstitching; the house links this detail to its ready-to-wear and its accessories, notably the Mony bag. Chloé specifies that this is the first appearance of this topstitching on a fragrance.
The launch press describes a glass bottle of vintage inspiration topped with a silver cap. A retailer description, for its part, details a luminous beige box adorned with silver touches and a hand-tied ribbon.
Chloé states that the bottle contains 25% recycled glass and that the ribbon is made of fully recycled polyester, and that the 100 ml (3.4 fl oz) size is refillable. Three sizes are sold: 30, 50 and 100 ml.