A true best-seller from the house of Hugo Boss, Boss Bottled continues to win over new devotees. This one is described by the brand as its emblem, a genuine addiction for businessmen.
It was in the late 1990s that the German brand Hugo Boss launched its fragrance Boss Bottled. It is intended for elegant and modern men, aiming to be the perfect embodiment of their personal and professional success. Its restraint and refined composition quickly made it one of the best-sellers of men's perfumery in France. Today, Hugo Boss has chosen to reinterpret this icon and transform it into a juice that is fresher than ever. Let us look at what the new recipe of Boss Bottled Tonic holds…
The changes made by Hugo Boss
The very first version of Boss Bottled was created by Annick Ménardo, a creator whose style has always been very contemporary and forward-thinking. It emphasizes the warm and rich sensuality of the Hugo Boss man. The house undeniably wished to break with the trends of its time. Indeed, in 1998, fashion favored fresh, light and marine fragrances instead. The gamble was therefore particularly bold on the part of the house of Hugo Boss. Nevertheless, it did not shy away from anything and brilliantly won its bet, if the immense success achieved by the fragrance Boss Bottled is to be believed. It then took many years to see this fragrance reinvent itself. This happened in 2010 with Boss Bottled Night, a juice more sensual and mysterious than before. In 2012, on the other hand, Boss Bottled Sport reversed the trend by displaying a more dynamic scent. In 2014, Boss Bottled Unlimited became in turn more aromatic, introducing mint, violet, pineapple and cinnamon into its fragrance. Finally, the year 2015 was particularly prolific. It saw the successive births of Boss Bottled Intense and Boss Bottled Oud. So, after so many different variations, how did Boss Bottled Tonic manage to reinvent itself?
The striking freshness of Boss Bottled Tonic
More than ever, Boss Bottled Tonic has chosen to place freshness and dynamism at the center of its composition. Its energizing breath is displayed from the very start. It lets a citrus-laden air float, full of citrus fruits. Boss Bottled Tonic notably contains grapefruit, lemon and bitter orange. The result is a first burst that is sharp, somewhat bitter and sour yet tender at the same time. Then, apple enriches this recipe while giving it a more fruity, gourmand side. Spices then take over to warm the whole thing, while retaining the fiery energy of Hugo Boss men. The heart of Boss Bottled Tonic blends cinnamon and ginger. As such, Boss Bottled Tonic even has a slightly aphrodisiac side. The whole gradually darkens in its sillage. Ultimately, the virility of Hugo Boss prevails over the rest. Boss Bottled Tonic ends with a very masculine, woody scent of vetiver. The whole brings together highly contrasting scents. Yet the result is a perfectly harmonious fragrance. Boss Bottled Tonic achieves here a true feat.