Aromatics Elixir
Clinique launched Aromatics Elixir in 1971, the first fragrance from a brand known for its fragrance-free skincare. Bernard Chant, an IFF perfumer, made it a powerful floral chypre in which rose and ylang-ylang rest on patchouli, vetiver and oakmoss. The house presents it as a fragrance that plays its role and goes beyond, designed for strong personalities.
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Clinique was born in 1968 within the Estée Lauder group and built its reputation on allergy-tested skincare sold without fragrance. Aromatics Elixir, its first fragrance, arrived in 1971 and turned its back on that image: a dense, heady chypre with a rare presence.
Bernard Chant at IFF
The fragrance is signed by Bernard Chant, an IFF perfumer who also created Cabochard for Grès, Azurée for Estée Lauder and Aramis. Carol Phillips, Clinique’s co-founder and a former Vogue editor, accompanied its creation within the young brand.
More than a fragrance
The house describes it as a cult elixir that plays the role of a fragrance and goes far beyond, touching the senses and the spirit. It claims more than seven hundred ingredients and intends it for strong personalities, for individualists who reject conventions.
Forty years and variations
Aromatics Elixir celebrated its fortieth anniversary in 2011 and has been extended into variations, including Perfumer’s Reserve the same year and Aromatics in White in 2014. The original remains in the house’s catalog as an eau de parfum from 10 to 100 ml.
For this anniversary, Clinique brought together the original in a 100 ml collector’s bottle, Perfumer’s Reserve, signed by Laurent Le Guernec from materials distilled by Laboratoire Monique Rémy, and a solid perfume set in an amber-colored pendant.
The line also includes Aromatics in Black, Aromatics Black Cherry, Aromatics Elixir Premier, and an eau de toilette, so many variations on the original.
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The advertising
The bottle alone, no muse
No muse and no big film: Clinique shows the bottle alone and presents Aromatics Elixir as a fragrance that goes beyond fragrance.
Aromatics Elixir made its name without a muse or a big campaign. Its advertisements show the bottle alone, in the still-life aesthetic Clinique entrusts to Irving Penn; the photographer signed an advertisement for the fragrance in 1972.
The house sees it as a fragrance that plays its role and goes beyond, thanks to ingredients chosen for their recognized effect on body and mind. Later campaigns highlight its key ingredients and its bottle.
From the same line
More perfumes from Clinique
Also composed by Bernard Chant
- CabochardGrès
- Aramis Classic Eau de ToiletteAramis
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