Aromatics Elixir, the senses stirred The Clinique brand was born in 1968, driven by the Estée Lauder group. Clinique Laboratories Inc. would quickly achieve success thanks to its fragrance-free products. The brand's philosophy is to meet the needs of every skin type.
Aromatics Elixir is far more than a perfume. It is a cult fragrance that came into being nearly 50 years ago. Enchanting and perfectly timeless, it has greatly contributed to the renown of the Clinique brand. Revealing the full potential of femininity, it is a concentrate of seduction and sensuality. As powerful as it is mysterious, it awakens the senses through its aromatic breath, its floral and woody notes, and its ingredients known for their soothing properties. In other words, it is endowed with a very rich and complex formula and stands as the perfect testament to the full expertise of the house of Clinique. Yet, in complete contrast to its very rich scent, Aromatics Elixir comes in a much more sober and refined bottle. Let us decipher together how its design was conceived.
Aromatics Elixir, a sober bottle inspired by nature
Unlike its scent, elaborated with an infinite number of different details and ingredients, Aromatics Elixir has a very simple and refined bottle. With it, no superfluous detail nor any overly elaborate shape has a place. It takes the form of a cylinder stretching upward, topped with a cap that has a certain roundness. The bottle of Aromatics Elixir resembles a pebble sculpted by the elements, endowed with a perfect shape. In this sense, it fits perfectly within the style of the Clinique brand, which has always been very drawn to nature. Aromatics Elixir seems to draw its source directly from it. Moreover, its silhouette is very pleasant to hold. It seems perfectly shaped to fit the hand and thus accompany the daily life of the woman wearing this luxurious fragrance. The whole is crafted in gently frosted glass, whose touch is as silky as it is pleasant. In all sobriety, Aromatics Elixir simply bears its name in capital lettering at its base. Finally, it should be noted that this visual has the advantage of standing the test of time without ever going out of style. It is almost as if Aromatics Elixir had originally been designed to become a legend of perfumery and endure through the decades.
The luminous color of Clinique's perfume
Beyond this neutrality, the element that immediately catches the eye when looking at the Aromatics Elixir bottle is its yellow color. Of course, this colored shade was not chosen at random. It perfectly echoes the luminosity contained within this fragrance. Indeed, Aromatics Elixir contains numerous flowers, including the radiant ylang-ylang. Now, in terms of visual communication, yellow always conveys an impression of warmth and light. A perfect echo of joie de vivre, it is far removed from nostalgic or negative connotations. Thus, both through its visual and through its fragrant breath, Aromatics Elixir unfolds a sense of well-being in everyday life. After all, is that not the secret of its longevity? So, what are you waiting for to slip a little happiness into your life?