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Poison by Dior: the whole line, from 1985 to 2018

Created in 1985 by Édouard Fléchier, Poison has nine pages: the original, Tendre Poison, Hypnotic Poison and its roll-on, Pure Poison, Midnight Poison and the three Poison Girl, all in Véronique Monod’s apple.

The Olfastory editors4 min read

Five Poison bottles side by side on a white background: Poison, Hypnotic Poison, Pure Poison, Midnight Poison and Poison Girl.
© Dior

An apple and a name

Dior launches Poison in 1985, the house’s first feminine fragrance not to carry the founder’s name on its box. Édouard Fléchier overdoses tuberose over a base of honey and opopanax, and Véronique Monod designs an amethyst glass apple for it, the forbidden fruit.

The apple becomes the matrix of the whole line. Each fragrance keeps its shape and changes colour: green for Tendre Poison, red for Hypnotic Poison, pearly white for Pure Poison, blue for Midnight Poison, pink for Poison Girl.

1985 · Eau de toilette · Tuberose, honey, opopanax

Poison

Christian Dior

Édouard Fléchier overdoses tuberose between the plum and coriander of the opening and a base of honey, labdanum and opopanax. Isabelle Adjani is its face from the launch. Elena Vosnaki praises its craftsmanship, Neil Chapman its joyful toxicity, and the latter finds the version sold today diminished.

Read the Poison entry

The heirs of the 1990s

It takes nine years for a sequel to appear. Tendre Poison targets a younger audience in 1994; Hypnotic Poison shifts the poisonous towards the gourmand in 1998. As early as 2008, Elena Vosnaki describes the first as almost extinct, while the second remains a favourite of the line.

1994 · Eau de toilette · Galbanum, freesia, sandalwood

Tendre Poison

Christian Dior

Fléchier signs this first offshoot, a green floral: galbanum and mandarin at the top, freesia and orange blossom at the heart, sandalwood and vanilla at the base. Paul Sculfor and Laurence Vanhaeverbeke front its campaign, photographed by Tyen. The fragrance is no longer produced.

Read the Tendre Poison entry

1998 · Eau de toilette · Bitter almond, sambac jasmine, vanilla

Hypnotic Poison

Christian Dior

Annick Menardo builds the fragrance on bitter almond, which holds its own against the vanilla and sandalwood of the base; coconut, plum and apricot open onto a heart of sambac jasmine, tuberose and rose. Milla Jovovich, Monica Bellucci and Mélanie Laurent embody it in turn.

Read the Hypnotic Poison entry

Roll-on · Eau de toilette · 20 ml

Hypnotic Poison Roller-Pearl

Christian Dior

The Roller-Pearl is not a new fragrance: in it, Dior presents the Hypnotic Poison eau de toilette in a travel bottle, a red glass roll-on fitted with a ball, which the house compares to a true jewel.

Read the Hypnotic Poison Roller-Pearl entry

White and blue

The 2000s give the apple two opposites: the light of Pure Poison in 2004, the night of Midnight Poison in 2007.

2004 · Eau de parfum · Orange blossom, jasmine, white musks

Pure Poison

Christian Dior

Carlos Benaïm, Dominique Ropion and Olivier Polge compose, as a trio, a floral of white flowers, from Calabrian bergamot to white musks. Robin, of Now Smell This, finds nothing poisonous in it; Nicoleta Tomsa, of ÇaFleurBon, reads in it frozen flowers that sandalwood brings back to life.

Read the Pure Poison entry

2007 · Eau de parfum · Rose, patchouli, amber

Midnight Poison

Christian Dior

Jacques Cavallier and Olivier Cresp compose it with François Demachy: a woody oriental inspired by Cinderella, with a dark rose and patchouli at the heart, amber and vanilla at the base. Eva Green embodies it in a film by Wong Kar-wai, wearing a blue dress by John Galliano.

Read the Midnight Poison entry

The Poison Girl branch

In 2016, François Demachy opens a new branch for a younger generation, around a slogan, “I am not a girl, I am Poison”. The eau de parfum, the eau de toilette and Unexpected make up its three fragrances.

2016 · Eau de parfum · Bitter orange, rose, tonka bean

Poison Girl

Christian Dior

Dior calls it floral and bittersweet: bitter orange, Grasse rose and Damask rose, Venezuelan tonka bean and vanilla. Camille Rowe is its face, in a film by So Me. Jeanne Doré, of Auparfum, sees it as a “me-too”; Elena Vosnaki, of Perfume Shrine, judges it decent, with little novelty.

Read the Poison Girl entry

2017 · Eau de toilette · Orange, neroli, rose

Poison Girl Eau de Toilette

Christian Dior

Demachy takes up the idea as an eau de toilette: sweet orange and bitter orange, neroli, Grasse rose and Damask rose, vanilla and tonka. He wants it gourmand without being easy; Camille Rowe returns in Poison Club, a dance film choreographed by Holly Blakey.

Read the Poison Girl Eau de Toilette entry

2018 · Eau de toilette · Ginger, blood orange, Damask rose

Poison Girl Unexpected

Christian Dior

Announced as fresher than its elders, this eau de toilette overdoses ginger over blood orange, Damask rose, vanilla and tonka. Jane Cunningham, of British Beauty Blogger, only half believes in the promised freshness. Dior no longer offers the spray.

Read the Poison Girl Unexpected entry

What links the Poisons

The apple holds the line together. Designed by Véronique Monod for Poison, it keeps its shape from one fragrance to the next: only the glass and the juice change colour, from the amethyst of 1985 to the bright pink of Poison Girl.

Flowers return from one fragrance to the next: the tuberose of Poison and Hypnotic Poison, the orange blossom of Tendre Poison and Pure Poison, the rose of Midnight Poison and of the Poison Girl branch.

The nine Poison pages

Oriental

Christian Dior

Poison

Plum · Coriander

Floral

Christian Dior

Pure Poison

Mandarin · Bergamot · Orange

Each page details the fragrance’s composition, its bottle, its advertising and, when they exist, the signed reviews.