Parole d’Eau, the new perfume by Serge Lutens Serge Lutens is a highly original perfumer, one who is undeniably rooted in the world of fine perfumery. With him, there is no need for advertising nor for lengthy explanations of his olfactory formulas... Serge Lutens far prefers imagery to evoke the scent of this fragrance.
In 2022, Serge Lutens once again created a surprise, unveiling a brand new perfume collection. It is called Matin Lutens and completely reinvents the bathing ritual. To do so, Serge Lutens designed an assortment of fragrances paired with foaming gels. Among them, Parole d’Eau by Serge Lutens evokes the scent of water, at times refreshing, more invigorating, or sometimes very soft. The perfume gives off a sense of an aromatic, mentholated Cologne, like a walk in the middle of nature. But what about its bottle? Here is a closer look.
Parole d’Eau by Serge Lutens, a highly minimalist style
As always with his bottles, Serge Lutens does not dwell on details or unnecessary flourishes when designing his perfume Parole d’Eau. Indeed, it belongs to a very timeless style. Intended for both men and women, it settles for a pared-back and highly minimalist design. As such, it carries no gender, no culture, no age. It is simply universal.
The rectangular shape of the Serge Lutens bottle
Parole d’Eau by Serge Lutens comes in a rectangular-shaped bottle. It offers a perfect grip, while seducing through the power of its sharp, clean edges. Despite its simplicity, the bottle of Parole d’Eau by Serge Lutens embodies strength, grandeur and confidence. It is a symbol of dynamism, while preserving a highly refined side, so characteristic of the house of Serge Lutens.
Parole d’Eau, a beige color for a very natural evocation
To offset the transparency of the glass of his bottle, Serge Lutens chose the color beige. It appears several times on the case of Parole d’Eau by Serge Lutens. It is found in particular on the label as well as on the cap. A warm color, beige refers to softness, elegance and simplicity. It is a sober, refined shade, preserving a direct connection with nature. Indeed, at a mere glance, Parole d’Eau by Serge Lutens reveals all the beauty of natural wool or a fine sandy beach. The whole immediately immerses us in a soothing world, a symbol of serenity and stability.
The presence of numerous contrasts
Beneath its apparent simplicity, the bottle of Parole d’Eau by Serge Lutens actually rests on several contrasts. The rectangular, highly geometric shape of its bottle faces a cylindrical cap. The transparency of the glass is paired with the opacity of a matte beige cap. Finally, while the perfume Parole d’Eau by Serge Lutens reveals itself in very light shades, it is paired with a foaming gel, presented in a very dark bottle. As such, the combination of these two products is like yin and yang. They are two entirely complementary items, designed to be united and become one!