Parole d'eau

It never settles for following trends and instead leans toward highly atypical styles. Since the creation of his house, Serge Lutens has never stopped surprising us. Once again, in 2022, he repeats the experience. This time, he promises to reinvent the bathing ritual. His perfume is the evocation of a universal material, one that many consider odorless: water. A closer look at Parole d’Eau by Serge Lutens.

The Matin Lutens collection

Parole d’Eau by Serge Lutens is a perfume that inaugurates the launch of a new fragrance collection called Matin Lutens. Through this collection, the creator wishes to evoke the simplicity of a ritual common to everyone: bathing. The result is fragrances deeply focused on the essential, seducing just as much through their pared-back aesthetic as through their purity. The Matin Lutens perfumes seem to hold within them the quiet of a gracefully made awakening. Parole d’Eau by Serge Lutens is another way of approaching daily life. It is a rendezvous with morning dew, water and foam on the face. It reconnects with the essential and invites a genuine return to basics. The result is a moment of pure serenity, which Serge Lutens considers essential to physical and mental balance.

The fresh transparency of Parole d’Eau by Serge Lutens

As always, Parole d’Eau by Serge Lutens comes with a rather enigmatic quote: Defined as colorless, odorless, yet when deep, without being talkative, water speaks of a perfume... In other words, the aim here is to evoke an ingredient known to all: water. However, Serge Lutens takes on the bold challenge of giving it a genuine scent. He therefore imagines it as an aromatic and highly refreshing Cologne. Parole d’Eau by Serge Lutens is an evocation of water on skin. Its formula is built around Siberian pine needles, a touch of lemon zest and eucalyptus leaves. The result is a genuine walk through nature, inviting a moment of fullness and serenity. Parole d’Eau by Serge Lutens is a creation that is both soft and invigorating, seducing just as much through its woody facet as through its light green note.

The minimalist bottle by Serge Lutens

As for the bottle, all the perfumes in the Matin Lutens collection come in an identical 100 ml bottle. As usual, Serge Lutens opts for a very pared-back design. Parole d’Eau by Serge Lutens comes in a rectangular, elongated glass bottle. A few beige elements, such as its label and cap, decorate the whole with a soft, warm color, with a very natural feel. Parole d’Eau by Serge Lutens instantly and thoroughly instills a serene atmosphere, conducive to relaxation.