Van Cleef & Arpels is considered one of the greatest jewelers on the planet. Then, one fine day, the house decided to design a new type of adornment for its clients.
In 2020, the house Van Cleef & Arpels presents a new perfume: Oud Blanc. A newcomer to the prestigious Collection Extraordinaire, and as its name suggests, it draws inspiration from the full nobility of oud wood. Thus, Anne Flipo, the perfumer in charge of its creation, works here with one of the most legendary ingredients in perfumery, known for being one of the most expensive and precious woods in the world. Like all the perfumes in the Collection Extraordinaire, Oud Blanc is a statement of excellence and exception. Its rich, textured fragrance aims to be at once oriental, floral and woody. But what about its bottle?
Oud Blanc, a rectangular bottle with a very streamlined style
Oud Blanc from Van Cleef & Arpels comes in a bottle common to all the perfumes in the Collection Extraordinaire. Devoid of anything superfluous, it relies on purity and elegance. Thus, it seems ideally designed to withstand the ages without ever aging. Likewise, this allows it to appeal to all generations alike. Thus, Oud Blanc from Van Cleef & Arpels has a universal reach. Its luxurious side re-emerges in the heavy weight of its glass and the thickness of its base. Oud Blanc rests on a stable base, engraved with the name of Van Cleef & Arpels. Likewise, this also appears on its white label as well as on a small tag attached at its neck by a brown cord, the only colored element of this visual. The bottle from Van Cleef & Arpels forms a rectangle that rises vertically, giving it a dynamic image. Moreover, in symbolism, all rectangular elements refer to human construction. Here, this is a bottle that evokes an image that is durable, structured and dynamic, qualities that fit perfectly within the philosophy of Van Cleef & Arpels. Only a small cylindrical cap brings a touch of roundness and softness to this visual.
The omnipresent white color
If there were only one element to describe this bottle, it would undeniably be its white color. Indeed, it is omnipresent. Of course, it was not chosen at random. First of all, it refers to the name of this perfume: Oud Blanc. It is also evocative of light while carrying a very spiritual dimension, just like oud wood. Indeed, white is very present in liturgy. It has undeniable ties to the divine and this is precisely why it is present in many religious ceremonies. Associated with marriage, it is a symbol of purity and integrity. Once worn by young knights, it embodied kindness and loyalty. Here, for Van Cleef & Arpels, white only elevates the natural qualities of this fragrance.