The appearance of perfumery in the men's aisle

For many years, men had little choice but to scent themselves with an Eau de Cologne. It was not until the 30s that a true men's eau de toilette appeared. At that time, the first juices revolved more particularly around the scent of vetiver as well as that of lavender. In other words, they were still very close to the scent of barbershop soap. Fragrances did not begin to break free from the shaving ritual until the 70s. This was notably brought to light through the gay, hippie and punk movements. Then, the style changed radically in the 80s, reflecting the era's cult of the body as well as a certain olfactory battle waged between men and women. Power was then the order of the day, and fragrances proved to be particularly long-lasting, even heady. A return to harmony gradually took hold from the 90s onward. More natural notes appeared and men began to display a particular love for green and oceanic smells. Today, men's perfumery has evolved considerably and continues to reinvent itself year after year. Men can thus wear their essence according to their emotions, their moods, occasions and seasons. Fragrance is thereby put in the service of each individual's personality.

The different styles of men's fragrances

Judging by the size of the men's fragrance aisle, it would seem there is almost a fragrance conceived for every man. Thus, elegant men will prefer floral and woody accords while seducers will opt for more oriental scents. The latter prove to be both sensual and mysterious, endowed with spicy and amber touches. Romantics, on the other hand, will opt for more passion while virile men will find ways to highlight their strong personality through particularly assertive essences. Sporty types can also accompany their physical training sessions with an aquatic, aromatic or fresh scent. Moreover, these prove to be very invigorating. Other juices, chic and discreet, will delight enthusiasts of the latest trends, thereby avoiding any lapse in taste. Finally, younger men will appreciate sweeter and spicier flavors that shake up everyday life. As can be seen, men's perfumery today offers a very wide range of choices. Every man can find something to suit him, and sales of men's fragrances keep rising, gradually catching up with women's juices.