Lattafa
Beyond Precious
Lattafa announces Beyond Precious for 2026, a floral leaning toward amber and fruit that the Dubai house describes as luminous. The announcement published in September gives nine materials: bergamot, pear and neroli in the top notes, jasmine, angelica and orange blossom in the heart, tonka bean, immortelle and vanilla in the base. A British retailer has listed it as a 100 ml eau de parfum; it is not yet stocked in France.
Where to buy
Beyond Precious appears in an announcement in September 2026, amid the stream of new releases Lattafa puts out every month. The brand does not yet present it on its website and no French perfumery stocks it: only the name, the year, nine materials and a retailer’s description are circulating.
A prolific house
Lattafa Perfumes, a house from the United Arab Emirates, has made its mark in Europe with eaux de parfum sold well below the prices of selective perfumery, carried by successes such as Khamrah or Yara. Beyond Precious fits into that cadence, on the floral side of a catalog that is mostly oriental.
What the description says
The description carried by a British retailer speaks of a luminous, fruity floral-oriental character and aims the perfume at women; the announcement gives it as unisex, like most of the brand’s references. That retailer offered it in a 100 ml bottle as an eau de parfum before selling out.
What is still missing
No perfumer’s name, no campaign visual and no release date for France have been published, and the ingredient list awaits confirmation from the house. The image on this page reuses the announcement’s packshot and will give way to the official visual.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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