Lattafa
Asad
Asad is an eau de parfum for men from Lattafa, which the house classes among amber fragrances. Black pepper, tobacco and pineapple open onto a heart of patchouli, coffee and iris, resting on a base of vanilla, amber, dry woods, benzoin and labdanum. Its name, “lion” in Arabic, now designates a whole line.
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Asad, “lion” in Arabic, is an eau de parfum for men from Lattafa, which the house dates to 2021. It is sold in a 100-milliliter bottle and a 12-milliliter travel spray, and the house also offers it in gift sets with a perfumed spray, a hair mist or a shower gel.
A line around the lion
The fragrance has given its name to a line: Asad Zanzibar, which evokes the Indian Ocean island, Asad Bourbon and Asad Elixir, which the house presents as a more concentrated evolution of the original. A set of four 25-milliliter bottles brings them together, and an anniversary gift set celebrated Asad’s fifth year.
What the house says
The house describes a bold, charismatic fragrance that balances spicy freshness with warm richness. It intends it for men who embrace boldness and elegance.
Olfactory pyramid
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