Peony & Blush Suede appeared in 2013 at Jo Malone London, which calls it floral and lays it out itself in three stages: a red apple on top, a peony backed by jasmine, rose and gillyflower, a suede at the base. Now Smell This finds no leather in it but a powdery musk. The label proves it right: it names a cedar, a patchouli and an Iso E Super that the house declares nowhere.
Clear glass, a cream label with no ornament, a box closed with a grosgrain ribbon: the house codes, with no variant of its own for this fragrance.
Jo Malone London does not dress its fragrances in a bottle of their own: it pours them all into the same one. A slab of clear glass, a cream label printed with the name of the fragrance alone, a plain cap. The house lays claim to that bareness, and its retailers describe it in the same terms — clear bottles, pared-down labels, the emblematic black ribbon.
What sets one fragrance apart from another at this house is therefore not the container but the case. The cream and black box, closed with a grosgrain ribbon, is part of the product: the house has made it its gift argument, to the point of giving the wrapping away and offering to engrave the bottle at no extra cost.
Peony & Blush Suede departs from none of it. It carries no signature juice colour, no dedicated shape, no permanent edition of its own. It exists in four sizes — 9, 30, 50 and 100 ml — where the house had launched it only in 30 and 100 ml in 2013, and runs through the whole body and home range in the same dress.