The feminine fragrance Giorgio by Giorgio Beverly Hills. Behind the Giorgio perfume by Beverly Hills, released in 1981, one discovers Fred Hayman. He is the creator of the West Coast style, and Giorgio Beverly Hills is the name of a famous boutique on Rodeo Drive.
While Fred Hayman's magnificent luxury boutique, opened on Rodeo Drive in Beverly Hills in the 1970s, brought fame not only to this house but also to this neighborhood, the Giorgio perfume also accounts for a significant part of that success. Giorgio, composed by a team of French perfumers, would represent all the luxury and glamour of this quintessentially American house. Better still, Giorgio would exude an opulent, exuberant and sun-kissed style perfectly matching the dreams of women in the 1980s.
Giorgio, or American-style luxury and glamour, signed Jean-Pierre Subrenat for Giorgio Beverly Hills
Fred Hayman's luxury store, Giorgio Beverly Hills, has not emptied since its opening in the 1970s. It must be said that, located on Rodeo Drive in Beverly Hills, the man managed to create an event by opening a pharaonic store where the trendiest designers rubbed shoulders with the wealthiest fortunes of the West Coast. But despite this impressive success, Fred Hayman's wife wanted to go even further by offering a perfume that would be entirely in the image of the fashionable house.
Gale Hayman knew what she wanted, and it took more than two years of research and more than one hundred trials developed in the great houses of Grasse for the lady to finally obtain the perfume of her dreams: Giorgio. To compose Giorgio, no fewer than four perfumers were needed; the creator of the majority of the fragrant notes was Jean-Pierre Subrenat, but Harry Cutler, M.L. Quince and Francis Camail brought their creativity and talent to Giorgio to perfect it.
In 1981, Giorgio Beverly Hills was finally presented to the public in a commercial and marketing push worthy of the greatest perfume houses. It quickly won the hearts of chic, high-society American women of the 1980s before swiftly conquering Europe, which at the time delighted in opulent and highly assertive sillages.
Opulent flowers, intense sensuality and sun-kissed notes for an unforgettable Giorgio Beverly Hills
From its launch, for the house's twentieth anniversary, customers swooned over the Giorgio Beverly Hills perfume: its elegance, its power, its boldness hit the mark. Giorgio, about Giorgio Beverly Hills. So what was the magic recipe of the four composers of this Giorgio that could turn women's hearts to such an extent?
First, Giorgio opens on fresh and exotic notes of orange blossom and bergamot. Then, at the heart, the flowers carry us into their opulence, between the delicacy of jasmine and gardenia and the strength of ylang-ylang and tuberose. Finally, sandalwood, patchouli and vanilla form sensual and carnal depths in this Giorgio, which will definitely sweep us away in its intoxicating surges of strength.
An emblematic perfume, a sign of recognition as much as a perfume of success. The sign of belonging to a very exclusive circle, that of those who are observed, admired, envied, for their charm and their character. Giorgio Beverly Hills, about Giorgio.