Fidji

He was immediately regarded as an innovative and groundbreaking designer, and the “Laroche look” became a benchmark. In 1985 and 1989, Guy Laroche received the “Dé d'Or” for the elegance and chic of his haute couture collections. Fidji, released in 1966, is the first fragrance by Guy Laroche. To create it, the couturier drew inspiration from one of the most wonderful landscapes on the planet, the Fiji Islands.

The enchantment of distant islands

Woman is an island, Fidji is her fragrance… With this slogan, Guy Laroche made his mark on the world of perfumery and on women everywhere. The dream of escape turned Fidji into a resounding success. From its release, Fidji was adored by women all over the world. In 1966, tourism toward “exotic” destinations was booming. It was also the era when Club Med emerged, with numerous destinations. The French were drawn to “happy islands,” among them Fiji, a truly paradisiacal island. One could take in its peaceful coasts, its flamboyant lagoon, its dense and lush vegetation, its arid mountains, an island at the heart of the South Pacific Ocean. Fidji is, of course, a fragrance of sun and beauty. It carries the wearer toward a boundless imaginary world. Fidji was the first French perfume to pair a strong image with a prestigious couturier. At once timeless and resolutely modern, Fidji stands as a benchmark in fine perfumery.

The spicy floral notes of Fidji

Fidji is defined as a spicy floral fragrance, warm and colorful. It is intended for a modern, elegant and free woman. Fidji opens on the green, light sensation of galbanum. This is joined by hyacinth and freshened by lemon. The heart is floral, composed of the beauty of Bulgarian rose, the opulence of jasmine and the powdery aspect of violet flower. A spicy touch then disrupts this floral heart with the arrival of clove. The base is sensual and deep, composed of a balsamic amber accord along with musk, patchouli and sandalwood. Sensual and ultra-feminine, the bottle reveals its golden yellow juice like a sparkling sun.

A fragrance filled with the imagery of majestic islands. As the house's first fragrance, Fidji was an immediate, enormous success. Guy Laroche succeeded in the challenge of creating a timeless yet contemporary fragrance. Because Fidji is the very radiance of the sun, it is intended for women all over the world.