Electric Cherry is the Eau de Parfum that Tom Ford added in 2023 to its family of cherry fragrances, opened by Lost Cherry. Tart Morello cherry meets ginger and jasmine sambac over a base of musky ambrettolide and pink pepper. Its bright red bottle takes up the silhouette of the Private Blend collection.
For Persolaise, Electric Cherry opens on a playful, carefree cherry but quickly falls back into an uninspired fruity muskiness.
What critics say
An opening that does not hold
Persolaise devoted a review to Electric Cherry in 2023, based on a sample provided by the brand. He sorts Tom Ford’s recent creations into hits and misses, and places this one among the misses.
The critic grants the opening, a cherry beam he finds fun, a sense of youthful insouciance. He judges that what follows quickly falls back into an uninspired fruity muskiness, all fluff and no substance.
The contrast with Cherry Smoke
Persolaise recalls that Tom Ford has often cultivated a taste for the garish, but that his best creations grounded it in real substance. He fears that Electric Cherry heralds similar compositions from other brands.
He prefers Cherry Smoke, which takes the fruit into darker, chypre-like territory, while regretting that it too ends up losing its personality. He attributes Electric Cherry to Louise Turner, with reservations.
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