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Born, according to Clive Christian, in 1892 in the archives of the Crown Perfumery, Matsukita returned in 2021 in the Crown Collection: a woody chypre in which green bergamot, pink pepper and nutmeg open onto Chinese imperial jasmine and smoky yerba mate, over a base of musks, ambers and oakmoss.

Launch year
2021
Gender
Unisex
Olfactory family
Chypre
Secondary families
Woody Floral
Concentration
Parfum

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Matsukita

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Clive Christian dates the creation of Matsukita by the Crown Perfumery to 1892, a perfume that became, according to the house, one of its most famous, and links it to the craze of Victorian England for Japan, felt in London from the 1850s.

A Japanese princess

The perfume is inspired, the house says, by a legendary Japanese princess who dazzled the Victorian court with her elegance. Her name, kept secret since the 1800s, survives only in the archives, where the original description evokes an intoxication of delight.

Now Smell This announced Matsukita on 9 April 2021 as the second perfume of the Crown Collection, after Crab Apple Blossom; The Luxury Channel dated its global release to April, after a preview with a few partners in March.

252 ingredients

The house announces 252 ingredients and a perfume concentration of 25%, figures repeated by Now Smell This. It sells Matsukita in 50 ml, to women and men alike, and highlights it among its best-selling perfumes.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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Longevity
Sillage
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