Azzaro launched Chrome in 1996 on a premise of transmission between a father and his son. Gérard Haury signed the formula, a fresh citrus laid over a woody, musky base that has traveled the world. The note lists circulating under this name all contradict each other; some of them actually describe a 2015 flanker: only seven materials withstand cross-checking against two independent sources.
In 1996, the house of Azzaro created a masculine fragrance synonymous with freshness and sharing. Universal, the Chrome fragrance has never stopped generating conversation since then. Recognizable among a thousand, it remains an inexhaustible source of well-being and freshness. In terms of scent, it is characterized by an aquatic accord paired with a few precious woods as well as very invigorating citrus. Chrome is far more than a fragrance. It is an essence synonymous with sharing and transmission, paying tribute to the unique bond between Loris Azzaro, founder of the eponymous house, and his grandson Romain. While its scent and message are not unrelated to its success, its bottle is just as famous. It remains timeless and has never been changed since its creation.
A square, streamlined bottle
Chrome by Azzaro has not aged a day since its creation, in 1996. Indeed, its bottle remains fully current. Its secret? Relying on a highly streamlined, airy style. Chrome by Azzaro is adorned with nothing superfluous. Its bottle forms a neutral cube, whose transparent walls let one glimpse a bluish juice. Its name and that of the house are embossed on its walls. Aside from these two distinctive elements, nothing disrupts the striking purity of this visual. Simple and reassuring, this bottle offers a perfect grip. Note that it also combines the rigor of the square with the softer side of curves. Indeed, its faces form an oval when the bottle is viewed in profile. The whole rests on a handsome base. Finally, the Chrome by Azzaro bottle is topped with a silver-toned metal cap, finished with a chevron pattern similar to that found on a signet ring.
The blue color of the Chrome by Azzaro bottle
Chrome by Azzaro is also famous for its blue color. This was far from chosen at random. Indeed, it evokes on its own the horizon, the sky or the sea. These are three elements known the world over. Whatever the generation or culture, Chrome carries a universal reach. What is more, the blue also recalls that of the Mediterranean. Loris Azzaro has always been very proud of his Mediterranean origins. This is therefore once again an occasion to highlight them. Finally, blue has always been associated with masculinity. From their earliest age, boys are closely tied to this shade. It is therefore only natural that it should appear on the Azzaro bottle. Undoubtedly, all the elements are in place to make this visual a cult, timeless and enduring bottle.
To satisfy every desire and every budget, note that the Chrome bottle comes in multiple sizes, from a simple travel bottle to much larger eau de toilette bottles. It comes in spray bottles of 15, 30, 50, 100 or 200 ml.