312 Saint-Honoré

In 2024 BDK Parfums opened its first boutique, at 312 rue Saint-Honoré in Paris, and dedicated a namesake fragrance to it, signed by Alexandra Carlin. For David Benedek, the founder of the house, opening a boutique stands for maturity, stability and recognition.

Glass, concrete and stone

The fragrance translates the architecture of the place, its volumes, lines and raw materials: glass, concrete and white Burgundy stone. Alexandra Carlin describes the boutique as an urban jewel box and conceives a fragrance that resembles it, intimate and luminous, open to the outside.

The Collection Parisienne

312 Saint-Honoré joins the Collection Parisienne, one of the four collections of BDK Parfums along with Matières, Azur and Exclusifs. Numéro sees it as a mineral woody musk, full of sensuality, created to celebrate the opening of the boutique.