
Signed by Alexandra Carlin, 312 Saint-Honoré was born in 2024 with the very first BDK Parfums boutique, opened at 312 rue Saint-Honoré in Paris. This woody, musky floral translates the architecture of the place: pink pepper and angelica brighten iris, tonka bean and orange blossom, over Ambroxan, ambery musk and Thai oud wood.
A rectangular thick glass bottle with pale pink juice, topped with a glossy black stopper and marked with a white label framed in black.
In the house’s photographs, 312 Saint-Honoré comes in a rectangular block of thick, clear glass resting on a heavy base, revealing a pale pink juice. Three sizes are offered: 100, 50 and 10 ml.
A glossy black stopper with rounded corners crowns a black collar. On the front, a rectangular white label framed in black bears 312, Saint-Honoré and Eau de Parfum in black letters; a second view shows the label with the BDK Parfums Paris logo.
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