Maison Margiela
Afternoon Delight Eau de Toilette
Afternoon Delight - Eau de Toilette, signed by Maison Margiela in 2024, opens on bitter almond and angelica, between sugar and greenness. Carrot and ambrette, both amber, precede a base where sandalwood and vanilla meet in warmth.
- Brand
- Maison Margiela
- Launch year
- 2024
- Gender
- Unisex
- Olfactory family
- Oriental
- Concentration
- Eau de Toilette
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Where to buy
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
What the community says
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The advertising
Pop-up cafés and madeleine
Two pop-up cafés accompany the launch: a New York pop-up and House of Memories in Singapore, open until May 18, 2025.
The launch proceeds through pop-up cafés rather than a campaign with a face, with no face nor photographer documented. In Singapore, a temporary café named House of Memories occupies two floors of a shophouse on Beach Road until May 18, 2025.
A case study by the agency Gradient reports a New York pop-up recreating a Parisian café around the REPLICA line and the madeleine-inspired fragrance, with a sketching activity described as “scent-memory”.
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