Rivières Luxuriance de Cartier takes you on a journey along the Mediterranean coast. Cartier is one of the greatest Parisian houses, boasting an incredible longevity. For more than 150 years, this renowned brand has adorned men and women with jewelry and perfumes. If Cartier has managed to endure through the decades, it is simply because it has worked to preserve an ancestral savoir-faire, while constantly reinventing itself according to trends.
In 2021, the house of Cartier writes a new chapter in its olfactory history and offers an unprecedented trio of fragrances. Its new saga is called Rivières de Cartier and reveals all the beauty of natural landscapes, like rivers running through the elements and taking on a multitude of captivating scents. Rivières Luxuriance rests on a play of light and shadow, like a river flowing on a beautiful summer day and wandering in the shade of wild grasses and trees. Its setting is typically Mediterranean. Its bottle, for its part, is recognizable by its blue-green color.
Cartier's new, more responsible bottle
Rivières Luxuriance de Cartier is a fragrance that pays tribute to Cartier's greatest source of inspiration: nature. Quite logically, its bottle therefore strives to preserve it and aims to be more responsible. Along the way, it is also an excellent way to ride the eco-conscious trend, particularly sought after by consumers. More concretely, Rivières Luxuriance de Cartier comes in a glass case whose weight has been reduced, which allows it to lower its carbon footprint. Refillable, this bottle no longer needs to be thrown away once it is empty. It simply needs to be filled again, which helps preserve natural resources. Offered in a single size of 100 ml, it is also housed in cardboard packaging, whose raw material, wood, comes from sustainably managed forests.
Rivières Luxuriance, a silhouette typical of Cartier design
Rivières Luxuriance does not shy away from its belonging to the great Cartier family. Indeed, this can be noticed in many aspects of its bottle. It seems to draw inspiration from its predecessors, while possessing a personality all its own. Its silhouette recalls that of the L'Envol de Cartier bottle from 2016. Its cap, for its part, is sculpted like a precious stone, recalling the house's prestigious jeweler heritage. What is more, it is a miniature replica of the Carat bottle from 2018. Thanks to its sharply cut facets, like those of a diamond, it captures light and diffracts it like a prism.
The choice of green, in perfect harmony with the green fragrance of Rivières Luxuriance
Finally, let us conclude this discovery with the color of this bottle. Indeed, each glass case in the Rivières de Cartier collection has its own color. Rivières Luxuriance is blue-green, which immediately offers a sensation of green freshness. And this is precisely what one finds in its scent. This is the river of my childhood, in Corsica, confides Mathilde Laurent, between shadow and light, with an almost icy freshness, along whose banks one wanders beneath the green and intense foliage of fig trees. Between its scented breath and its visual, Rivières Luxuriance de Cartier thus preserves a perfect coherence.