Forever Wanted Absolu
Released in 2026, Forever Wanted Absolu extends Azzaro’s Wanted line with a men’s eau de parfum that the house files among amber fougères. An incense essence opens the composition, a whisky accord holds its heart and vanilla its base, in the line’s barrel-shaped bottle, dressed in gold and bronze.
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Azzaro launched Forever Wanted Absolu in 2026, a year after Forever Wanted Elixir, unveiled in February 2025. The house sees it as the quintessence of seduction: a men’s eau de parfum of a concentration it calls extreme, which it files among amber fougères.
Incense, whisky and vanilla
Azzaro describes a fragrance with amber and woody notes in which incense meets the warmth of vanilla and a whisky accord, an encounter it wants to be daring. It places the incense essence at the top, the whisky accord at the heart and vanilla at the base.
The face of the line
Since February 2025, Colombian singer Sebastián Yatra has been Azzaro’s global fragrance ambassador, the house’s first celebrity face according to WWD. In June 2026, Essential Homme still presents him as the embodiment of a solar hedonism proper to the Wanted line.
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The advertising
Sebastián Yatra, face of Wanted
Azzaro’s global fragrance ambassador since February 2025, Colombian singer Sebastián Yatra fronts the campaigns of the Wanted line.
On February 27, 2025, WWD announced that Colombian singer Sebastián Yatra would become Azzaro’s global fragrance ambassador, the house’s first celebrity face. He recounts there that Azzaro was the first cologne he saw his father wear, when he was a child.
His first film for the line, for Forever Wanted Elixir, was shot in Pula, Croatia, WWD reports, under the direction of Colin Tilley, Packshotmag notes. Yatra races on a jet ski and moves through yachts and casinos, settings the house associates with the Wanted spirit.
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