Acqua di Parma gave an aromatic reading of its 1916 Colonia in 2022: Colonia C.L.U.B., an eau de cologne built on eight raw materials. Bergamot, lemon and two peppers open, shiso and rosemary hold the heart, cedar and musk close. The initials spell out four words — Community, Life, Unique, Bond — and give the fragrance its subject.
The house’s Art Deco cylinder, clear glass and black cap, in a matte cardboard box in the yellow of Parma.
At its launch, the eau came in a green cylindrical bottle, which the house pointed out was made partly of recycled glass and capped with a recycled plastic stopper.
The current bottle returns to the common template of the Colonia: a clear glass cylinder of Art Deco inspiration, which lets the color of the juice show, and a black cap without ornament. The white labels have been redrawn to the format of the collection.
The box takes up the house’s cylindrical shape in matte cardboard, in the bright yellow that has served as Acqua di Parma’s signature from the start.