Yara

Yara is the women’s eau de parfum that the Emirati house Lattafa launched in 2020. Lattafa classes it among the vanilla orientals: orchid, heliotrope and tangerine open onto a gourmand accord and tropical fruits, over a base of vanilla, sandalwood and musk. Its success gave rise to an entire line.

Brand: Lattafa
Launch year: 2020
Gender: Women
Olfactory family: Oriental
Concentration: Eau de Parfum
EAN: 6291108730515 (100 ml)

Published September 16, 2026 · Updated October 9, 2026

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Lattafa, a perfume house from the United Arab Emirates, launched Yara in 2020, an eau de parfum for women. The house describes it as a soft, tender and feminine fragrance, centered on vanilla and orchid, between fruits, flowers and gourmand sweetness, over a creamy, woody base.

Yara has become the head of an entire line: Yara Moi, Yara Tous, Yara Candy and Yara Elixir all carry its name. In 2025, the magazine SheKnows presented it as an affordable fragrance that went viral on TikTok, praised by Amazon shoppers.