Xerjoff
Torino25
Torino25 is a unisex Eau de Parfum launched in 2025 by Xerjoff, a Turin-based house of haute perfumery founded by Sergio Momo. The fifth and final fragrance in the series dedicated to the Nitto ATP Finals tennis tournament held in Turin, of which Xerjoff has been a sponsor since 2021, it evokes the emotion of the trophy raised by the winner. Its pyramid combines saffron, rhubarb and ginger in the top notes, leather and suede in the heart, and amber and vetiver in the base.
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Unveiled at the TFWA 2025 trade show in Cannes, Torino25 closes a series that began with Torino21, each edition accompanying a year of competition in the house's native city. Sergio Momo, founder and creative director, presents it as a tribute to their city and to these five years at the Nitto ATP Finals, rich in emotion and achievement. The fragrance translates olfactorily the intensity of a final, from the sharp, spicy opening to the amber and musky depths of the sillage.
The bottle and the box are part of the same sporting narrative: the scattered lines of their design evoke players sliding across the court, while a felt-tip trace beneath the name recalls the signature left by winners on the camera lens. This joyful chaos, characteristic of the atmosphere of a final, guides the whole of the object's aesthetic choices, making the bottle a visual extension of the emotional narrative carried by the composition.
Olfactory pyramid
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