Strawberry Letter is an eau de parfum from Phlur, the American brand, launched in early 2024 and composed by Gabriela Chelariu. A fruity gourmand, it opens on gariguette strawberry, plum nectar and blackcurrant leaves, moves through a heart of wild lily, red poppy and apple blossom, and settles on earthy woods, tonka bean and a sugared amber.
Rowan Lynam, writing for NewBeauty, finds it light, airy and easy to wear: a strawberry neither artificial nor candied, which red poppy and apple blossom pull toward summer berry picking rather than dessert.
What critics say
Rowan Lynam, NewBeauty, October 2024
Rowan Lynam discovered Strawberry Letter on its return to Sephora, after it sold out in twelve hours. The review describes a rich strawberry, underlined by flowers and woods, that smells neither artificial nor candied and stays present from top to base.
Rowan Lynam finds it very easy to wear, light and airy. Red poppy and apple blossom steer it toward the summery mood of strawberry picking and away from sugary desserts.
The woods and tonka bean offer, according to NewBeauty, a chic base that settles a crisp freshness onto a warm, earthy summer day. The magazine recommends it to every strawberry lover.
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