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Strawberry Letter

Strawberry Letter is an eau de parfum from Phlur, the American brand, launched in early 2024 and composed by Gabriela Chelariu. A fruity gourmand, it opens on gariguette strawberry, plum nectar and blackcurrant leaves, moves through a heart of wild lily, red poppy and apple blossom, and settles on earthy woods, tonka bean and a sugared amber.

Phlur breaks Strawberry Letter down into three stages: blackcurrant leaves, gariguette strawberry and plum nectar at the top; wild lily, red poppy and apple blossom at the heart; earthy woods, tonka bean and a sugared amber at the base.

Strawberry is its signature: Gabriela Chelariu wants it saturated and sugary. Sephora in Europe and Space NK rank the fragrance among the fruity ambers, Sephora in the United States among the fruity florals; the brand, for its part, speaks of a fruity gourmand.

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