Fearless is a men’s eau de parfum that Lattafa introduced in early October 2026 in a 100 ml bottle. The Emirati house presents it as a modern tobacco signature: passion fruit opens the composition alongside grapefruit and juniper berry, cocoa holds the heart between lavender and cinnamon, and a warm tobacco, supported by cedar, patchouli and benzoin, forms the base.
A cylinder with a matte, stone-like finish, gray-brown veined with gold, cinched at mid-height by a gold collar sculpted as an hourglass-shaped brick wall.
The 100 ml bottle takes the form of a cylinder that looks carved from stone: its matte, gray-brown finish is marbled with dark veins and gold glints from the cap down to the base.
Between the cap and the body, a wide gold collar with an aged patina forms a brick wall that narrows into an hourglass; the words Eau de Parfum are engraved in relief at its narrowest point.
The name appears in gold lettering on the body, in Arabic above its Latin spelling, Fearless, and the Lattafa signature closes the design at the foot of the bottle.
The box echoes this design on a very dark green board speckled with gold, edged with two raised gold bands; the hourglass brick wall frames the words Eau de Parfum, above the 100 ml capacity.
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