Presentation of the perfume Lacoste L.12.12 Silver Grey Fougère-woody sport-chic DNA Launched in spring 2025, Silver Grey embodies Lacoste's athleisure vein: a fougère-woody breath that combines zesty mandarin, mineral incense, aromatic lavender and woody ambrox for a sharp warm-cold contrast. Metallic inspiration polo heritage The mirror-gray bottle recalls René Lacoste's first steel racket and reinterprets the famous petit piqué of the L.12.12 polo, a symbol of relaxed elegance.
Visual design of the metallic silver bottle Iconic petit piqué texture The bottle reproduces in relief the petit piqué mesh of the L.12.12 polo, an immediately recognizable tactile signature of the house. This textile grain, molded directly into the glass, catches the light and creates a non-slip grip reminiscent of the bounce of a tennis ball.
Mirror finish & embossed crocodile
A vacuum-deposited metallic lacquer covers the whole to achieve a polished steel effect echoing the racket invented by René Lacoste in 1927. On the front, the emblematic crocodile is embossed into the glass, with no paper label, offering a premium and recyclable aesthetic. The contrast between cold shine and textile relief embodies the sport-chic concept of the Silver collection.
Responsible materials & eco-design
High-purity recycled glass
The bottle contains on average 20% high-purity recycled cullet, a performance made possible by new low-iron melting technologies developed for luxury perfumery. This incorporation reduces the packaging's carbon footprint without altering the transparency or shine required by the premium segment.
100% recyclable cap & pump
The single-material polypropylene cap is paired with a pump without a metal spring, facilitating complete mechanical recycling within the polyolefin stream. This choice eliminates the mixed metal-plastic parts traditionally difficult to sort, aligning the fragrance with the new circular packaging standards.
Low-VOC lacquers & absence of POM
The UV varnishes, formulated without heavy solvents, limit volatile organic compound (VOC) emissions during production, while the plastic parts contain no polyoxymethylene (POM), a material that is difficult to recycle.
Sizes, ergonomics & weight
Two easy-to-carry sizes
Silver Grey comes in 50 ml (travel) and 100 ml (signature), each bottle keeping exactly the same width/height ratio for visual consistency on shelf. The glass weight has been optimized: 190 g for the 100 ml, or 12% less than the average for the fougère-woody segment, without compromising impact resistance.
High-precision atomizer
The pump delivers a fine mist of 55 μl per spray, allowing homogeneous diffusion while limiting juice waste. The ribbed push button ensures sporty ergonomics, even after a training session when fingers may be sweaty.
Gift set & limited edition
Silver Set 2025 gift set
For the holiday season, Lacoste offers a gift set including the 100 ml, a deodorant stick and a monogrammed pouch, all housed in a silver case embossed with the petit piqué motif.
FSC cardboard box & water-based inks
The primary box is made of FSC-certified cardboard and printed with water-based inks, reducing CO₂ emissions related to secondary packaging by 70% compared to a standard laminated box.
E-commerce image optimization
SEO-oriented descriptive alt text
Name the image lacoste-silver-grey-flacon.webp and fill in an alt attribute rich in keywords: Lacoste L.12.12 Silver Grey 100 ml bottle in mirror-gray glass with petit piqué motif.
WebP compression & weight ≤ 120 KB
WebP compression under 120 KB ensures optimal loading time, while maintaining a definition ≥ 800 px in line with 2025 UX recommendations for product zoom.