L’étiquette is a lavender from Horace, conceived with the founders of the men’s fashion magazine L’Étiquette and launched in spring 2025. Aromatic and smoky, it moves from tobacco, galbanum and juniper to lavender and cypress, over a base of iris, tonka bean and cashmeran, around a simple idea: lavender, cigarette and suit.
The clear bottle of the Horace range, with very pale cream juice, under a midnight-blue cap, the name written in lowercase.
L’étiquette takes the bottle of the whole range, transparent, minimalist glass closed with a midnight-blue cap.
In the Sephora visual, the juice looks a very pale cream, and the name is written in lowercase, l’étiquette, under the HORACE signature. Sephora sells it in 50 ml.
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