L’étiquette is a lavender from Horace, conceived with the founders of the men’s fashion magazine L’Étiquette and launched in spring 2025. Aromatic and smoky, it moves from tobacco, galbanum and juniper to lavender and cypress, over a base of iris, tonka bean and cashmeran, around a simple idea: lavender, cigarette and suit.
Jerome Henry of Dapper & Groomed sees in it a modern, well-dressed lavender, one of the house’s most elegant creations.
What critics say
For Jerome Henry (Dapper & Groomed, April 28, 2025, article updated on March 11, 2026), L’étiquette reinterprets lavender without anything dusty: smoother, more contemporary, almost more dressed up, with cypress for a dry, woody touch. He counts it among the brand’s most elegant fragrances, in spring as for a dinner.
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