L’étiquette is a lavender from Horace, conceived with the founders of the men’s fashion magazine L’Étiquette and launched in spring 2025. Aromatic and smoky, it moves from tobacco, galbanum and juniper to lavender and cypress, over a base of iris, tonka bean and cashmeran, around a simple idea: lavender, cigarette and suit.
L’étiquette begins with tobacco, galbanum and juniper. Lavender and cypress sit at the center; iris, tonka bean and cashmeran make up the base.
The house files it among the aromatic fragrances, herbal and smoky; its page also describes it as a fougère.
What the ingredient list declares
Horace publishes a list that begins with alcohol, fragrance and water; it shows lavender oil or extract, Virginia cedar oil and regulated allergens, including linalool, limonene, coumarin, citral, geraniol and citronellol.
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