Prada

Prada, the small business that became a multinational

Prada is a family business whose future no one could have foreseen. Its very first store opened in 1913, in Milan, thanks to Mario Prada. At the time, it was a brand specializing in leather goods. It quickly made a name for itself thanks to the exceptional quality of this product. From then on, Prada won over an affluent clientele and rapidly grew its profits. In fact, Prada received, in 1919, the patent naming it official supplier to the Royal House of Italy, a genuine mark of prestige. From then on, Prada continued on this path and kept addressing, through its products, a wealthy and elegant clientele. Nevertheless, Mario Prada eventually handed over his position, in 1978, to his granddaughter, Miuccia Prada. A woman of character with a very bold temperament, she decided to further develop Prada's reputation internationally. She brought an incredible breath of novelty to the Prada brand and also expanded the company's areas of business. From then on, Miuccia Prada developed innovative techniques in the world of leather goods, launching for example a bag in Pocono, a type of nylon reworked to resemble silk. In 1979, Prada made its entry into the world of footwear. Women's ready-to-wear followed in 1988, before being joined, in 1993, by men's ready-to-wear. A sports line was created in 1998. Finally, it was the turn of perfume to be signed under this label, in 2000.

Prada perfumes today

Prada perfumes have today become true benchmarks in the world of fragrances. They are always very carefully crafted and synonymous with quality. They combine rigorously selected raw materials and are crafted by the finest perfumers on the planet. What is more, their promotion is carried by prestigious faces of the campaign such as Sasha Pivovarova, Lara Stone or Léa Seydoux. It must be said that with her mischievous look and her sensuality, the actress fits perfectly with the playful character of Prada perfume. While the brand's activity as a perfumer remains fairly recent compared to the colossal heritage of perfumery, this does not prevent it from being regarded as an essential player in perfumes today. Each release from the house of Prada is highly anticipated. Perfect embodiments of Italian elegance combined with a strong Mediterranean temperament, Prada perfumes have indeed earned their place in the world of luxury. They thus help to showcase Italy's image throughout the world.