Allure by Chanel: the whole line, from 1996 to 2024

Chanel describes it as a floral-fresh-amber fragrance and singles out sparkling mandarin, the softness of rose and the sensuality of vanilla. Twister, of the blog Connoisseur de Parfum, sees a complex fragrance, hard to place in a single category, that moves from fruity to floral and vanilla without ever cloying.

Jacques Polge adds patchouli, pink pepper and a note of incense to the palette of Allure, and softens its fruity and floral notes. Chanel describes a floral-soft-amber fragrance, a voluptuous variation with a troubling, magnetic sensuality.

The house presents it as another interpretation of the world of Allure, mysterious and fascinating, where rose, incense and amber patchouli are joined by a fresh facet enhanced by Sicilian bergamot.

Chanel describes it as a fresh, spicy and woody fragrance, built around bergamot, Madagascar black pepper, vetiver, tonka bean and labdanum. In 2008, Kevin, of Now Smell This, found its opening harsh and its woody, vanillic, earthy base more timid than bold.

Launched as a limited edition and an eau de toilette concentrée, Édition Blanche stayed in the range and exists today as an eau de parfum. Chanel sees it as an alchemy of hot and cold; Kevin found it far more pleasant than its two predecessors, natural and peaceful.

Chanel describes a fresh, woody fragrance, where aquatic notes evoke a man of action. In 2016, Jacob Sutton filmed three new faces for it: diver Hugo Parisi, skateboarder Adam Crigler and actor Luke Grimes.

Jacques Polge recast the 2004 fragrance in a lighter, fresher form, offered in a single 150 ml bottle. The house accompanied it with a motto: a sensation doesn’t need to be aggressive to be strong.

Launched as an eau de toilette concentrée and offered today as an eau de parfum, Eau Extrême takes the sporty theme further. Kathryn Bigelow filmed its campaign with surfer Danny Fuller; Mark Behnke, of ÇaFleureBon, praised its sage, its cypress and a well-used white musk.

A limited edition signed by Olivier Polge, Superleggera applies to fragrance the idea of lightening drawn from Italian cars. The perfumer pushes the citrus, lightens the ambery base of Allure Homme Sport and slips in a touch of patchouli, which he sees as the engine of the fragrance.