99. M OF_U is a unisex fragrance by SRHY, the Korean house Saranghaeyo from Seoul, released in 2026 as a special edition. It tells a story born in Seocho-dong in 1999 around a seal and an ink scented with mugwort. Lemon, orange and bergamot open onto a green and floral heart, set upon hinoki wood.
Top notes
Lemon, orange and bergamot compose an entirely citrus opening. These three citrus fruits give 99. M OF_U a clear, zesty entry, in contrast with the aromatic greenness of the heart.
Heart notes
The heart is the most elaborate tier: pine, rose, jasmine, green note, mugwort, eucalyptus and violet. The house pairs the resinous, camphoraceous greenness of the forest with flowers, and the mugwort here recalls the ink of the narrative.
Base notes
The base rests on hinoki wood, a Japanese cypress with a resinous, lemony odor. It extends the pine of the heart and gives the accord the woody foundation that the house ranks among its families, alongside floral, green and herbaceous.
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