Lovely Rouge

Lovely Rouge was released in 2026 under the Sarah Jessica Parker brand. An autumn launch, the Eau de Parfum has been sold from October 7, 2026 at several retailers. Classified in the woody, oriental and floral families, Lovely Rouge is a feminine fragrance.

Lovely Rouge extends Lovely, an Eau de Parfum launched in 2005 and composed by Laurent Le Guernec and Clément Gavarry. The Lovely collection has been evolving for more than twenty years; the new release introduces a new color and a new olfactory profile, signed by Linda Chinery, perfumer at the fragrance house Takasago.

The house presents Lovely Rouge as inspired by New York's passage from day to night. The bottle retains Lovely's silhouette, rendered in a red finish that echoes the name of the new release and its character.

What remains unknown

Several elements remain unknown to date: the size of the bottles offered, the retail price and the ingredients list. No information specifies either whether other concentrations or derivative products accompany the Eau de Parfum within the Lovely collection.