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Narciso Rodriguez

For Her Musc Nude

For Her Musc Nude by Narciso Rodriguez is a feminine Eau de Parfum where white flowers, jasmine, and pepper introduce a musky heart enhanced with rose and orange blossom, anchored on tonka bean, patchouli, and cedar.

Brand
Narciso Rodriguez
Launch year
2024
Gender
Women
Concentration
Eau de Parfum
EAN
3423222107604 (30 ml) · 3423222107611 (50 ml) · 3423222107635 (100 ml)

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For Her Musc Nude

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For Her Musc Nude was unveiled by Narciso Rodriguez on February 5, 2024. The Eau de Parfum joins the for her collection, launched in 2006 and built ever since around musk, the house’s signature.

The house entrusted the composition to Sonia Constant, whom it presents as the nose behind the most emblematic for her compositions. It describes the fragrance as a new reading of the chypre family, carried by sunny facets and the collection’s musk heart.

Narciso Rodriguez pairs it with an accord of pink peppercorns and a bouquet of white flowers, a musk heart enriched with rose oil and orange blossom, and a base of tonka bean absolute, cedar and patchouli. The house promises a second-skin effect.

The formula is vegan. The bottle has no inner lacquer coating, and the box is made from FSC-certified paper.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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The advertising

Worldwide launch in travel retail

Launch orchestrated in travel retail with an Extime pop-up in Paris, on-site bottle engraving, followed by a rollout across Europe, the Americas, and Asia.

Shiseido Travel Retail opens the worldwide travel retail launch with two paired fragrances, for her Musc Nude and for him Vetiver Musc, supported by an omnichannel setup and immersive pop-ups. The European leg begins with Extime Duty Free and five Espace Invité Extime activations in Paris Charles-de-Gaulle and Orly.

The staging is built around personalized consultations, an emotion card game pairing a fragrance with the traveler's mood, and on-site bottle engraving. The rollout continues in London, Abu Dhabi, and Warsaw, then across fourteen cities in the Americas and Asia-Pacific.

An advertising film titled Narciso Rodriguez - Musc Nude Eau de Parfum is posted on the brand's channel in 2024.

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