Code Eau de Toilette
Created in 2004, the Armani Code collection embodies masculine self-confidence and men's innate charisma. Perfectly echoing the Armani wardrobe, it is an assortment of several sophisticated essences, free of anything superfluous and highlighting rigorously selected ingredients. In 2023, it welcomes a newcomer. Armani Code Eau de Toilette marks a real turning point in this story, with an innovative bottle and a very different composition.

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Armani Code Eau de Toilette, a creation that evolves with the man who wears it
When the first Armani Code came into being, it was designed to blend perfectly with Armani clothing. It then embodied simplicity of line, sobriety of color, perfection of detail and the absolute comfort of materials. Today, this DNA has been preserved. However, because men evolve over the decades, their fragrance must accompany them through this change. Armani Code Eau de Toilette expresses the idea of an authentic yet resolutely modern masculinity. It is a juice that overturns outdated archetypes. Whoever wears this fragrance fully expresses who he is. Armani Code Eau de Toilette is the perfect reflection of the man of 2023. It is a very contemporary creation, one that chooses to rewrite the past without forgetting its heritage. Armani Code Eau de Toilette speaks to all those who are not afraid to move forward.
The aromatic and woody scent of Armani Code Eau de Toilette
The first Armani Code ventured into a rather oriental register. This time, it remains a sensual creation, but more aromatic and woody. Armani Code Eau de Toilette opens on very fresh and sparkling top notes. Its vivacity springs from green mandarin, sourced sustainably and grown in Calabria. Then, its heart is enriched with a flower typical of the Provence region: lavandin. This brings a more modern and aromatic facet to this creation. Gradually, sensuality and virility gain ground. Armani Code Eau de Toilette closes on a more mysterious and shadowy base, combining tonka bean and cedar. The result is a very long-lasting and enveloping fragrance.
Armani opts for a refillable bottle, in striking black
A perfect testament to the Armani house's commitment to sustainability, Armani Code Eau de Toilette now comes in a refillable bottle. Thus, all its sizes are compatible with the 150 ml refills offered by the house. On the aesthetic side, Armani Code Eau de Toilette also offers a renewal. Its shape is no longer the same as in its original version. It is now a bottle that is both square and slightly rounded, resting on a clean, transparent glass base. Beneath its cap, a silver plate is also present to catch the light. This creates a sophisticated contrast with the black of the rest of this visual. The whole thus takes on a very refined look.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Buenos Aires in reverse
Armani Code relaunch film shot in Buenos Aires by Manu Cossu, with Regé-Jean Page, images by Damon Baker, release announced for September 2022.
The relaunch film for the Armani Code franchise is shot in Buenos Aires, Argentina, set to A$AP Forever ft. Moby by A$AP Rocky, with a release announced for September 2022. Regé-Jean Page moves forward as the world unfolds in reverse around him, until an encounter sets this world back in order. Manu Cossu directs the film, Damon Baker signs the images.
This campaign, announced in 2022 with the arrival of Regé-Jean Page as the new face of Armani Code, precedes the 2023 eau de toilette, to which no dedicated campaign is attached.